What is digital branding?

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rebel
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What is digital branding?

Post by rebel » Sat Sep 02, 2017 7:49 am

Definition goes like this: "Digital channels and assets are used to communicate a brand’s positioning (or purpose) as part of multichannel brand communication or engagement programmes".

Any other suggestions and definitions are most welcome.





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BellaHamilton
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Re: What is digital branding?

Post by BellaHamilton » Wed Apr 25, 2018 4:05 pm

Hi,

I agree with the previous answer that digital branding is promotion/advertising of your product/brand on the internet channels via seo, smm, blogging, online ads, ets.
Hope it works!
Best wishes,
Bella,
Marketer at EssayLab

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Maclatunji
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Re: What is digital branding?

Post by Maclatunji » Wed Apr 25, 2018 6:24 pm

BellaHamilton wrote:
Wed Apr 25, 2018 4:05 pm
Hi,

I agree with the previous answer that digital branding is promotion/advertising of your product/brand on the internet channels via seo, smm, blogging, online ads, ets.
Hope it works!
I agree with your definition but also want to add that it has become its own area of specialization requiring its own skill set.
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Re: What is digital branding?

Post by BellaHamilton » Fri May 04, 2018 3:41 pm

Absolutely agree with you.
Every this area of digital marketing like seo, for example, really requires a strong set of skills. And think that some person can be specialist in only one or two areas of this field.

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Re: What is digital branding?

Post by alex_crowd » Thu Aug 30, 2018 1:06 pm

While this may not be the simplest definition to digest, it hits on some of the major components that make up this relatively new idea. In its simplest form, digital branding aims to utilize digital assets (website, social channels, etc…) to connect and create an impression on people.

Warm regards,
Alex (manager at www.writemyperfectessay.com)

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Re: What is digital branding?

Post by shriraghavendra » Fri Mar 08, 2019 6:32 am

There has been a prolonged chaos for information available about companies and consumers for ages. This increased limitations as access to information, geographical separation and interaction between customers. But now the existence of internet and websites which collect data and present us with comprehensive information, has facilitated more interaction between brands and customers.











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Re: What is digital branding?

Post by sourabh » Tue Mar 12, 2019 1:15 pm

Creating a brand identity which helps the company in seling the product and services they are into. It's not about likes and followers but about connecting to the right target audience. There are many cases when people don't understand the target audience and have a social media campaign wasting millions and output comes nothing.

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