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What is digital branding?

A forum for current and aspiring marketers

Moderator: Gerrard59

Definition goes like this: "Digital channels and assets are used to communicate a brand’s positioning (or purpose) as part of multichannel brand communication or engagement programmes".

Any other suggestions and definitions are most welcome.





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Hi,

I agree with the previous answer that digital branding is promotion/advertising of your product/brand on the internet channels via seo, smm, blogging, online ads, ets.
Hope it works!
BellaHamilton wrote:
Wed Apr 25, 2018 4:05 pm
Hi,

I agree with the previous answer that digital branding is promotion/advertising of your product/brand on the internet channels via seo, smm, blogging, online ads, ets.
Hope it works!
I agree with your definition but also want to add that it has become its own area of specialization requiring its own skill set.
Absolutely agree with you.
Every this area of digital marketing like seo, for example, really requires a strong set of skills. And think that some person can be specialist in only one or two areas of this field.